TY - JOUR ID - 63157 TI - A Multi-objective Supply Chain Network Design Regarding Customer Relationship Management JO - Advances in Industrial Engineering JA - AIE LA - en SN - AU - Teymouri, Ebrahim AU - Paydar, Mohammad Mahdi AU - Yadollahiniya, Maedeh AD - Faculty of Industrial Engineering, Iran University of Science and Technology, Tehran, Iran Y1 - 2016 PY - 2016 VL - 50 IS - 3 SP - 393 EP - 405 KW - Bi-objective mathematical model KW - Customer relationship management KW - Supply Chain Management DO - 10.22059/jieng.2016.63157 N2 - In recent years, for governments and industries waste management has become more important than ever due to legal requirements, economic profitability, environmental sensitivities and customer awareness development. The main objective of this article is to develop a mathematical programming model, in order to simultaneously improve the existing forward supply chain (SC) as well as to design reverse SC for the aim of collecting and recycling the used products, and also to coordinate the whole SC. The presented multi-objective model is solved by using revised multi-choice goal programming approach. The other objective of this work is to develop a more customer centric SC, which is successfully achieved by modeling the customer relationship management concept with strategic and tactical SC decisions. More importantly, the realization rate of the objectives, considering their importance to SC is shown to help senior managers in the decision-making process. The proposed model is designed for the new and emerging industry of recycling used tires in Iran, and is implemented by software with the cited industry data. UR - https://aie.ut.ac.ir/article_63157.html L1 - https://aie.ut.ac.ir/article_63157_57123b218378c31fc9b996d7076a0407.pdf ER -